Digital / Online marketing has grown exponentially over the last few years with companies integrating this form of marketing with traditional campaigns to take advantage of all digital channels. Aside from communicating with clients and potential markets, digital marketing also offers customer intelligence and insights which businesses can leverage off to transform brand presence and boost ROI.
With today’s proliferation of digital channels, intensified competition, and exploding data volumes, many companies experience difficulty in keeping abreast of the changing market. It is also challenging to secure the right talent, especially given the increase in remuneration with this talent.
Capability to manage the recruitment of talent covering: