The apparel market is the fourth biggest industry in the world. Its revenue is predicted to increase to approximately 2 trillion dollars by 2026 following its growth from the COVID-19 pandemic.
If you own an apparel business, your growth potential is highly feasible with one of the essential steps — establishing effective digital marketing strategies. Setting up robust online marketing strategies allows you to keep your activities consistent and relevant, prevent yourself from spending funds in the wrong avenue, and set your objectives and measure ROI.
To ensure proper implementation, many companies turn to offshore outsourcing. By offshoring digital marketing functions, they can quickly scale their capability and improve efficiency.
Here are several marketing strategies for your apparel business and how your offshore outsourcing team can help.
Influencer marketing has been a massive game since 2010, the year Instagram was born. In 2018, international IG influencer marketing spending reached $5.67 billion.
If you want to scale and reach a new audience for your apparel brand, you need content that your audience wants to consume. To achieve this, you should generate engaging stories through your influencers.
The influencer marketing process can be tedious, but having an offshore team can assist you on:
- Sourcing for potential influencers within your target group and collecting relevant information such as their audience, values, engagement rate, and content type
- Outreach to your pre-selected influencers and create attractive offers for collaboration
- Actual deal-making
- Reporting and monitoring of results
Social Media Marketing
Social media dramatically affects how your audience finds your brand. Creating a sound social media strategy can break barriers between your company and your customers, build a strong brand reputation, and lead them down your marketing funnel.
While most social media platforms are free, one major challenge is consistency.
Allow your offshore outsourcing team to create a winning social media strategy with their expertise in:
- Choosing the right platform aligned with your apparel brand and objectives
- Getting to know your competitors
- Conducting social media audit
- Creating social media calendars and compelling content
- Tracking performance, running ads and modifying when necessary
You can hire offshore Social Media Marketing professionals from top offshoring countries such as the Philippines. The Philippines has been called the social media capital of the world, with a high usage time of about four hours per day. They are enthusiastic about social media, English-proficient can quickly adapt to Western cultures. In addition, Filipinos are known to be internet-savvy early technology adopters.
Outsourcing your apparel brand’s social media marketing to the Philippines means working with experts who are also passionate about social media.
Stand out in your customer’s inbox.
Email marketing differs from other marketing strategies because it is more customised. You can set up welcome emails for new customers who purchased from your brand or those who sign-up for your newsletter. You can build abandoned cart email campaigns to remind your customers about items sitting on their carts. You can send personal thank-you messages and a series of post-purchase emails. You can always segment your campaign depending on your apparel business need.
With your offshore team, you can quickly implement all of the above and focus on engaging with your audience with specific messages.
Search Engine Optimisation
Managing your Search Engine Optimisation (SEO) campaign is a time-consuming task. It will take around 3-6 months before seeing the results, and it can take up to one year if your apparel business is new. It entails building a series of content, whether it is brand storytelling, customer testimony/unpack, or outfit selection ideas, and ranking your content according to Google SEO rules.
With offshoring, your SEO marketing team can:
- Quickly capture your audience’s content needs and customise campaigns
- Save you cost and time — implement immediately instead of hiring in-house team members and training them on the entire SEO scope
- Focus on delivering results while you focus on business growth and other strategic initiatives. They are experts at what they do so they require minimal supervision.
Satellite Office is your expert offshoring Partner
Implementing marketing strategies for your apparel business might be challenging if it is not your expertise. Rather than learning this new skill by yourself, you can partner with an offshoring partner to build a highly skilled remote team of Digital Marketing experts for your business.
Satellite Office, an offshore outsourcing company has a proven track record of assisting businesses to leverage the benefits of outsourcing by building a dedicated, highly skilled, and cost-efficient offshore team in the Philippines.
Our tailored offshore outsourcing solutions give businesses full control of their remote team’s productivity, output quality, and targets while we provide comprehensive support that makes managing offshore employees as simple as possible. Experience a full-service model, including premium facilities, HR, IT infrastructure, account management, and payroll support services, with no hidden fees.